Learning the Art of Selling is much like practicing Martial Arts.
In Martial Arts you need to develop your skills continuously to beat your competitor otherwise he is going to thrash you mercilessly.
Similarly, in Selling you need to develop your skills continuously to persuade your prospects and win sales otherwise prospects will persuade you why you can’t sell them.
But there is one BIG difference in these two games (Yes, Selling will become a game for you, once you master this skill).
In Martial Arts, only one person wins. So, it’s a WIN/LOSE game.
Whereas in Selling, either both salesperson and prospect win or both of them lose. So, it’s a WIN/WIN or Lose/Lose game.
Let me explain in detail…
If the salesperson believes that the product is absolutely perfect for the prospect then he should ethically do everything to win the sales. Because it is ultimately the customer who is going to enjoy the benefits of the product, maybe for a long time. That’s why it’s WIN/WIN for both salesperson and customer.
Whereas if the salesperson is not able to persuade the prospect in spite of his clear understanding that how important is his product for the prospect then it’s a shame for both salesperson and prospect that they missed a great opportunity to take benefits of the deal.
So, who do you think should be responsible?
Salesperson? Or the prospect?
Gotcha!
On one side, some weak salespeople and marketers keep blaming the market.
But on the other side, there are few bravehearts who accept their defeat and start learning the Art of Selling until they become Champion of Champions.
No doubt, these Masters have earned their Black Belt in Selling. I have tremendous respect for them.
The question is, on which side you want to be?
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Vibhor Asri
Publisher & Editor
Persuade & Grow Rich
