To cut your sales cycle to half.

Dear Reader,

What do you think is the most valuable asset in today’s world?

Is it gold, diamond, or any other rare metal or mineral?

Is it real estate, company stocks, digital currencies, or any other kind of financial investment?

Or is it software, hardware, blockchain, AI, 5G, or any other kind of sophisticated technology?

So, what do you think is the most precious asset?

For me, the most valuable asset is the one that is rarest, which means that once gone will never ever come back.

If you’re thinking about health – yes, it could be possible. But still, most people generally recover from serious illnesses and injuries.

So, what is the most valuable asset which we’re losing every second?

Yes, you got it. The most valuable asset in today’s hyper-competitive world is TIME.

Time once gone will never ever come back. Unless we build a time machine. (Have you ever watched the iconic movie Back to the Future?)

You see, Time is an asset that is equally distributed to every living being on this planet without any bias.

Everybody is gifted the same number of hours, minutes, and seconds in a day.

No matter how rich you are, you can’t buy more time. Though you can buy super-expensive private jets to save your time. You can hire thousands of people to save your time. You can use the most sophisticated gadgets to save your time.

So, it all depends on how seriously you think about your time? How do you want to manage your time? Where do you want to utilize your time? Do you want to INVEST your time, or do you want to SPEND your time?

There is a huge difference between investment and spending. The investment gives you a RETURN, sooner or later. While spending always gives you a COST.

And you can easily quantify both RETURN and COST in the form of MONEY.

So, where you are allocating your daily time becomes very critical because it can be easily measured in the form of money. Especially, if you’re in sales & marketing, where whatever you do could bring direct results in the form of sales, and ultimately, money.

That’s why it’s easy to measure the competence of any person by simply checking how much time that person takes in getting the work done to achieve the best results.

For example, in the case of measuring the competence of a salesperson, we can check how much time he or she takes in completing the Sales Cycle. I mean how much time is spent by each salesperson from lead generation to closing the deal?

Suppose if you on average take 50 hours to close a deal whereas your colleague takes 100 hours to close the same deal, it means you’re twice as effective as your colleague. (All the parameters should be the same to make it a fair test.)

Sales is a very challenging field. On the one hand, low performers are often fired. On the other hand, for high performers, the sky’s the limit.

And it’s your Sales Cycle that decides your rate of performance. The faster you start closing the deals, the faster you start making more money per hour.

In fact, this is how top salespeople describe themselves – by telling how much money they make per hour. Their standard of living depends on their income per hour.

If you’re twice as competent as your colleague, you should be earning at least twice per hour compared to your colleague. This means if your colleague is working 8 hours per day to earn X amount per month then you could make the same X amount per month by just working 4 hours per day. And that means now it’s up to you what you want to do in the other 4 hours. You could invest that time in working more and earning more or you could invest that time with your family and friends.

And that is what should be your objective when you buy and study my books, attend my seminars. To cut your sales cycle to half.

If you’ve already purchased my books or are going to buy them now, then I want the first thing you should do is to start testing yourself.

Make a monthly chart of how much time you were taking earlier to complete a sales cycle vs. how much time you are taking now to complete a sales cycle. Start recording your improvement month by month.

Whether you are closing deals on phone, in person, or through advertising, this test is applicable in all kinds of sales & marketing activities.

If you already read my books, start testing yourself right from today.

And if you haven’t read, don’t delay it further. Remember, Time is the most precious asset. Once it’s gone, it will never ever come back.