Many of us wish to fly an airplane but only licensed pilots can do this. This is because to become a pilot is not an easy job.
A trainee needs to go through extensive training.
A trainee needs to have N number of flying hours.
A trainee needs to clear the flying test.
Then only he or she can get a license to fly.
But this generally not happens when someone chooses the sales profession. Unlike pilot or surgeon or lawyer, it’s quite easy to enter in the sales profession.
It’s not necessary to pass an exam to become a sales professional.
It’s not necessary to get an academic degree in sales to become a sales professional.
Unless you are selling high tech products, it’s not necessary to learn technicalities of your products and services.
But in spite of these advantages, it’s not easy to excel in the sales profession.
How can you expect to be a car race champion just because you can drive a car?
Ask any business owner, whether big or small, how hard it is to market and sell their products and services.
The question is if you cannot allow an untrained pilot to fly your airplane, no matter if your aircraft is a jumbo jet or a small glider, then how can you afford an untrained salesperson in your organization to deal with new and old customers, no matter if your company is Global 500 or a one-person Startup?
If you have the best products, services, and resources but not competent Salespeople then your products could always be lying in your shelves waiting and waiting and waiting for people who can buy them.
Tell me frankly, do you want to own or run or be a part of such an organization?
Or if you are an investor, then do you want to invest in such an organization?
Salesmanship is an Art.
Art of dealing with people.
Art of convincing people.
Art of presenting your argument in front of your prospective customers telling why your product or service is the best fit for them.
Art of winning people’s hearts and minds.
Art of persuading people to take action.
Selling is probably the oldest profession in the world but still many people don’t know how to sell.
Many people take this profession for granted and then they struggle to make ends meet.
And what about those professionals who presume that they are not into selling? I mean to say, doctors, engineers, teachers, bankers, chefs, actors, entrepreneurs, etc. etc.
Yes, I know that they are not hard-core sales professionals.
But then…
How are they going to bring new clients?
How are they going to get promotions?
How are they going to make new friends and followers?
How are they going to manage their team?
How are they going to ask favours from others?
How are they going to raise funds for charities?
How are they going to pitch for investment in their business?
To cut it short…
How are they going to get things done everyday … in their personal and professional life?
Whether we accept it or not, but we love to hear “YES” from others to our proposals, requests or instructions.
That’s why Selling skills are not only important but essential and critical for success.
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Vibhor Asri
