Let me tell you a true story.
The story of Joe Girard… the legendary Joe Girard… perhaps, the greatest car salesman in the world… the man who sold 13001 cars and trucks in 15 consecutive years.
In 1963, Joe Girard joined Chevrolet dealership as a Salesman. Before joining this car dealership he had never sold any automobile in his entire life.
He knew nothing about cars and trucks. He joined the dealership because he had no other option when he left home to find any job so that he could buy food for his family.
Joe Girard borrowed $10 from his boss against the commission he owed on selling the first car. That $10 was the most precious thing for him because that money brought him groceries for his family.
From that day he always remembered one simple arithmetic equation:
“Selling cars would bring him money and that money would bring food to his family.”
He became an aggressive salesman. He wanted to sell as many cars as possible.
He had tasted the success. He declared to himself that he would become No.1 Salesman in town. He was exploring new strategies on how he could sell more cars every day.
But at the same time, he started facing opposition from his other colleagues to not be so aggressive.
So Joe Girard was facing competition not only from other brands, not only from other dealerships of Chevrolet but even from his own dealership staff.
But he wanted to sell more cars because he had seen the extreme pain of living without money.
So Joe Girard decided to become more enthusiastic and started exploring out-of-box thinking.
He became so creative in prospecting that every prospect wanted to deal with only and only Joe Girard.
And the rest is history.
The challenge is…
Can you become the next Joe Girard?
Then start applying out-of-box thinking in your job…
And to become more effective in any kind of selling, subscribe to my monthly newsletter, Persuade and Grow Rich.
Vibhor
