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Are you making this deadly mistake in Marketing?

Do you know, what is the suicidal mistake committed by new entrepreneurs? It is launching products in the market without knowing the pulse of the market. They presume that their products or services will bring some kind of revolution in the world but they ignore the...

11 books every entrepreneur should read

If you’re already an entrepreneur or an aspiring entrepreneur, then here are some books that I think you should read… Sam Walton: Made in America by Sam Walton The E-Myth Revisited by Michael E. Gerber Think and Grow Rich by Napoleon Hill The Laws of Success by...

“The customer is not a moron. She’s your wife.”

“The customer is not a moron. She’s your wife” is a famous quotation attributed to legendary ad executive, David Ogilvy. Sadly many marketers don’t take his advice seriously. They keep making big claims in their advertisements. They are more interested in...

“Dude, your company is a sinking ship”

One day, around 2 years back, I was having lunch with my friend who is a Stock Analyst in a Mumbai based company. As usual, we were talking about politics, cricket, movies, books, and business. My friend told his company was going through a tough period. Their target...

Dumb Businesses and Dumber Marketers

One of the major reasons why so many businesses fail is their marketers are absolutely dumb. Either they don’t promote their business at all or they keep doing blind advertising without measuring results. These dumb marketers keep spending money thinking they are...