I’m Vibhor Asri, a renowned author of three acclaimed business books – “Become A Master of Closing Sales,” “Decoding Your Customer’s Mind,” and “Persuade and Grow Rich,” and sales mentor.
As an author and sales mentor, I’ve spent years studying the intricacies of influence, persuasion, negotiation, and closing deals. But today, I want to share something more foundational—the incredible power of self-training.
My journey: Let me take you back a few years. I was working a successful job, comfortable and secure, but I felt an itch—a persistent urge to do more, to be more. I knew I had a passion for sales and a deep interest in the psychology of persuasion, but the corporate environment was limiting my potential. I realized that if I wanted to truly excel and make a significant impact, I had to take a bold step.
So, I made a decision that changed my life. I left my job. It wasn’t easy. The security, the regular income, and the predictable career path were hard to leave behind. But I believed in my vision. I decided to become an author and a mentor, focusing on what I loved most: helping others master the art of sales.
The Transition: Leaving my job was just the beginning. The real challenge was transitioning into my new role. I had to train myself in areas I had never explored before—writing, public speaking, and building a personal brand. I devoured books on these subjects, learned from top international experts, and practiced tirelessly.
Achievements: Through relentless self-training, I wrote my first book, Decoding Your Customer’s Mind. The response was overwhelming. Readers appreciated the practical insights and actionable strategies. This success fueled my passion further. I went on to write Become A Master of Closing Sales and Persuade and Grow Rich. Each book, rooted in the principles of persuasion and influence, was a milestone in my journey, reinforcing the power of self-training successfully selling in more than 70 countries.
The Importance of Persuasion and Influence: My books delve deeply into the art of persuasion and influence, essential skills that can transform both your personal and professional life. In personal relationships, persuasion helps in understanding and connecting with others on a deeper level. Professionally, it’s the bedrock of successful negotiations, effective leadership, and impactful sales strategies. By mastering these skills, you can navigate any situation with confidence and achieve your goals more effectively.
Books & Publications
Become A Master of Closing Sales
The Ultimate Course on Closing Deals
In this ultimate course, you’ll discover and learn many powerful closing techniques to close one sale after another.
Decoding Your Customer’s Mind
Why Your Customer Chooses You Over Your Competitors?
In this book, you’ll know deeply about your customer – the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want.
Persuade and Grow Rich – Series I (Volume I-XII)
A streetsmart for small businesses to convert NOs into YESes
In this book, you will learn how to sell products and services to severely pessimistic and skeptical customers. How to present the offer in the mind of the customer to avoid instant rejection.
Thanks for educating the nation.
Amit Kanwar Jindal
Chairman & Managing Director, Shivalic Power Control Private Limited
Upcoming Workshops
Self-Help Blogs
Understanding the customer’s mind is crucial in the sales process for several compelling reasons:
by Vibhor Asri | November 26, 2023 | Blogs | 0 Comments
Dear Reader, Understanding the customer's mind is crucial in the sales process for several compelling reasons: Personalization: When you understand the customer's mindset, you can tailor your approach to their specific needs, preferences, and pain points. This personalization increases the likelihood of a successful sale as it shows the customer...
To cut your sales cycle to half.
by Vibhor Asri | August 4, 2023 | Blogs | 0 Comments
Dear Reader, What do you think is the most valuable asset in today's world? Is it gold, diamond, or any other rare metal or mineral? Is it real estate, company stocks, digital currencies, or any other kind of financial investment? Or is it software, hardware, blockchain, AI, 5G, or any other kind of sophisticated technology? So, what do you think...
Why are persuasive leaders so effective in business?
by Vibhor Asri | June 8, 2023 | Blogs | 0 Comments
Dear Reader, Persuasive leaders are often effective in business because they possess the ability to influence and inspire their team, partners, vendors, and customers to take action or adopt a particular point of view. Here are some reasons why persuasive leaders tend to be super effective in business: Persuasive leaders clearly and effectively...
How influence & persuasion tactics can be a gamechanger in your business negotiations?
by Vibhor Asri | May 26, 2023 | Blogs | 0 Comments
Dear Reader, Employing Influence & Persuasion tactics leads to more successful negotiations and better business outcomes. Here are some ways how Influence & Persuasion tactics are crucial in business negotiations: Competitive Advantage: In today's competitive market, employing creative Influence & Persuasion tactics gives your sales...
How to deal with ruthless negotiators?
by Vibhor Asri | May 23, 2023 | Blogs | 0 Comments
Dear Reader, I've seen many business owners, self-employed professionals, entrepreneurs, and even some salespeople who don't enjoy negotiating with customers. The reasons could be many. For example: Negotiation… persuasion… influence… closing sales - all these subjects are not taught in schools and colleges. So they haven't learned how to deal...
7 ways how Persuasion skills can speedily grow your business
by Vibhor Asri | May 22, 2023 | Blogs | 0 Comments
Dear Reader, We have often seen that many companies, old as well as new, despite having the best products, services, and people… keep struggling day and night to achieve their sales targets. There could be many reasons behind their struggles. Some of these companies keep taking measures to make improvements wherever possible....
Recession-survivor trait
by Vibhor Asri | November 23, 2022 | Blogs | 0 Comments
Dear Reader, A growing chorus of economists and financial experts predict some countries are heading into a recession. Not sure if it would affect us or not. And if yes, how serious it could be. We have seen how past recessions have been marked by widespread layoffs and bankruptcies. So if this recession is really coming, it's possible that many...
What does your mind eat and drink every day?
by Vibhor Asri | April 4, 2022 | Blogs | 0 Comments
Dear Reader, I feel disappointed sometimes when I see today's youth watching entertainment on Netflix, YouTube, Facebook, and even some news channels on TV; listening to songs during work hours, reading novels the whole night, continuously chatting with friends on WhatsApp. Of course, I understand that sometimes we want to change our mood, relax,...
Green vs Yellow Salespeople
by Vibhor Asri | March 26, 2022 | Blogs | 0 Comments
Dear Reader, If you're a business owner or head of the Sales department, whom should you hire? - Green Salespeople or Yellow Salespeople? Here are some general pros and cons: Green Salespeople Green salespeople are like the green leaves of the tree - young, fresh, new to the world. Green salespeople have less or no experience. Since they are in...
How incompetent colleagues can corrupt your beautiful business?
by Vibhor Asri | March 25, 2022 | Blogs | 0 Comments
Dear Reader, If you ever ask me who is the biggest enemy of your business, I will never say it’s any of your competitors. Because the biggest enemy of your beautiful business is not someone from outside. This enemy is your incompetent colleague who is working in your company for a long time but with average performance. This colleague has the...
Why are people frustrated even after reading many books on Sales & Marketing?
by Vibhor Asri | March 25, 2022 | Blogs | 0 Comments
Dear Reader, A common question that people keep asking, out of frustration, is, “We have read so many books on sales & marketing. But still not able to sell more. Why?” I would like to answer this question through this email. Reading books doesn’t mean you’re becoming an expert in that topic. I consider ‘reading books’ a first and...
How to beat a Master Persuader?
by Vibhor Asri | January 5, 2022 | Blogs | 0 Comments
Dear Reader, People keep asking me who the heck the Master Persuader is. Is he a kind of James Bond? Or a kind of Harry Potter? Is he a super-powerful politician? Or a mega-rich billionaire? Is he a famous movie star? Or a best-selling author? How is this person entitled with Master Persuader? Is it because he won any major tournament? Or is it...
Why it’s becoming critically important to use ethical persuasion techniques?
by Vibhor Asri | November 25, 2021 | Blogs | 0 Comments
In the Volume XI of my premium business & wealth course 'Persuade and Grow Rich', I’ve discussed a Persuasion technique, which can be referred ethical or unethical, depending on the intention of the persuader. What I mean to say, if marketers are using this technique just for the sake of selling without understanding the needs, desires, and...
Lockdown without Internet?
by Vibhor Asri | November 24, 2021 | Blogs | 0 Comments
Suppose you're living in your home without the internet during the lockdown. Can you imagine how difficult it is? I mean… Unable to chat with friends on WhatsApp. Unable to watch new movies on Netflix. Unable to share your views on Twitter and LinkedIn. Unable to post your lockdown videos on Facebook and YouTube. Kids unable to attend online...
How a door-to-door saleswoman became multi-millionaire?
by Vibhor Asri | November 21, 2021 | Blogs | 0 Comments
OR How does a corporate politics victim become a multi-millionaire? OR How does a mother of 3 children become a multi-millionaire? Mary Kay Ash was selling books door-to-door when her first husband was serving in the Second World War. After the divorce, she went to work in a home products company but retired due to frustration as she passed over...
Becoming rich depends on how big your vision is
by Vibhor Asri | November 20, 2021 | Blogs | 0 Comments
Have you seen ‘The Founder’ movie? It’s based on the life of Ray Kroc, the founder of McDonald’s. Actually, Ray Kroc was not the founder. Two brothers started this business: Richard and Maurice McDonald. They owned a restaurant, which after running it successfully for 11 years, they decided to improve. They wanted to make food faster, sell it...
How our surroundings influence our behaviour?
by Vibhor Asri | November 11, 2021 | Blogs | 0 Comments
I’m a big fan of the industrialist Henry Ford. Ford wasn’t interested in just making another luxury automobile that only rich people could afford. He wanted to sell an automobile that an average person could buy and use. Born in a farmer’s family, Henry Ford didn’t know anything about the automobile and how to run a business until he started...
How Lack of Persuasion Could Cost Millions of Lives?
by Vibhor Asri | June 12, 2021 | Blogs | 0 Comments
Dear Reader, Many people think that Persuasion is applied generally in Sales & Marketing to persuade customers to buy products and services. But today, I’ll give you an example of how important the role Persuasion plays in saving people's lives. What I’m going to talk about is a serious issue that we’re currently facing in all parts of the...
How to sell online during a pandemic?
by Vibhor Asri | April 24, 2021 | Blogs | 0 Comments
How to persuade virtually? Dear Reader, The current pandemic is destroying our economy. Many businesses are badly affected. Companies are filing for bankruptcy. Brick-and-Mortar businesses are shutting down. People are losing jobs. And self-employed professionals are losing clients. These professionals don’t get any fixed salary. They don’t get...
Why movies have the power to influence us?
by Vibhor Asri | January 27, 2021 | Blogs | 0 Comments
Dear Reader, “Don’t run behind the success. Achieve excellence first. The success will automatically come looking for you.” We have heard this phrase many times from our parents, elders, teachers, and well-wishers since our childhood. But we consider this as Gyan and keep ignoring it until life teaches us this lesson in a hard way so that we...
Salesmanship is an Art
by Vibhor Asri | November 29, 2020 | Blogs | 0 Comments
Dear Reader, As you know Salesmanship is an Art Art of dealing with people. Art of convincing people. Art of presenting your argument in front of your prospective customers telling why your product or service is the best fit for them. Art of winning people’s hearts and minds. Art of persuading people to take action. Selling is...
Lalaism (Part 2) – How to fire good employees and destroy your business?
by Vibhor Asri | October 16, 2020 | Blogs | 0 Comments
In my last article, I talked about Lalaism culture that still exists in many companies. It badly affects the mental health of employees to the level that they quit their job. No company can survive for long where hardworking employees are not treated well. Where there is incompetency at the top level, you will find Lalaism culture deeply rooted...
How to fire good employees and destroy your business? (Lalaism – Part 1)
by Vibhor Asri | October 5, 2020 | Blogs | 0 Comments
Today I’ll talk about Lalaism culture that still prevails in many traditional companies. Ironically, business owners of many Lala companies feel very proud of exploiting their employees, sucking their blood in the name of hard work, not providing a healthy environment and enough salary (and incentives) just in the sake of saving money to make...
Why is Persuasion extremely challenging?
by Vibhor Asri | September 16, 2020 | Blogs | 0 Comments
My newsletter, “Persuade and Grow Rich,” talks about Persuasion, Sales, and Wealth. For me, all these three terms are inter-related. How? Wealth cannot be created unless you sell something to someone. It can be your products. Your services. And even yourself. But to sell effectively requires the skill of Persuasion. So, what is exactly the...
Numbers never lie
by Vibhor Asri | August 21, 2020 | Blogs | 0 Comments
Dear Reader, In the August issue of my newsletter “Persuade and Grow Rich,” I have talked about great advertising men who turned small businesses into huge empires just because of their knowledge of human behaviour. The question is from where they acquired this specialized knowledge? No, they didn’t learn it in colleges that provide fancy degrees...
Burn your boats today
by Vibhor Asri | August 18, 2020 | Blogs | 0 Comments
Dear Reader, We feel very excited when we start something new in our lives, especially starting a new business or a job. But sooner or later, when we don’t achieve the desired success, we start raising doubts on ourselves and others. We start blaming things which are not in our control, saying things like: The economy is bad. The recession is...
2 + 2 is 5 in Marketing
by Vibhor Asri | August 2, 2020 | Blogs | 0 Comments
Dear Reader, “The customer is king.” You might have heard this quote several times in your life. Of course, the customer has many options these days. Earlier, we used to have limited brands. So, we had to buy any one of those even if it’s not perfectly suitable for our desires and needs. But now, in the last 2-3 decades, things have changed...
A disaster-free business model
by Vibhor Asri | July 29, 2020 | Blogs | 0 Comments
If you want to run a profitable business that generates continuous cash flow day and night even during epidemics, natural calamities, and emergencies then it's very important to turn your business online. A business that anyone can start from anywhere with fewer resources... with less manpower... with fewer expenses... and with no time...
First, she whispers, and then she shouts
by Vibhor Asri | July 25, 2020 | Blogs | 0 Comments
We all need a best friend... A person... Who understands us... Who always supports us... Who's always available to us... Who fights with others for us... Who always guides us... Who never betrays us... Who stops us from doing anything wrong... And who never leaves us especially during difficult times. I'm envious of those who have a best...
What will you do when your competitors give better gifts?
by Vibhor Asri | July 16, 2020 | Blogs | 0 Comments
Every year many traditional businesses wait for a festival period so that they can give gifts to their clients, employees, partners, etc. in order to win their hearts. Well, there is no problem in giving and taking gifts if it helps in building relations with each other. The problem comes when some companies and executives depend too much on...
How to sell like Steve Jobs
by Vibhor Asri | June 11, 2020 | Blogs | 0 Comments
Dear Reader, In the last two decades, Apple has gained huge popularity and market share in several countries. In fact, in 2018, Apple became the world’s first company to reach a trillion-dollar market cap. All over the world people are crazy about Apple’s products no matter how expensive they are. They get excited whenever Apple launches a new...
How Arjuna prepared himself for Mahabharata
by Vibhor Asri | May 27, 2020 | Blogs | 0 Comments
In one of the major epics of ancient India, Mahabharata, Arjuna played the most critical role to win the battle against his cousin brothers, Kauravas. When Kauravas, after winning the game of gambling, forced Arjuna and his brothers (called Pandavas) to 12 years of exile into forests, he knew sooner or later they were going to the battleground to...
Self-distancing is the best time to grow yourself
by Vibhor Asri | May 26, 2020 | Blogs | 0 Comments
Self-distancing is not just important to save yourself from a contagious disease outbreak, it’s also important to grow yourself to tackle future problems. Spending time with yourself and doing activities like thinking, reading, writing, exercising, meditating, etc. could do wonders for you. But it requires a lot of focus, discipline,...
Become a lifelong student of marketing
by Vibhor Asri | May 25, 2020 | Blogs | 0 Comments
If you’re self-employed or own some business you need to be a lifelong student of marketing to expand your business and increase your income. There are various reasons why learning marketing is so important to you. Here are a few of them: FIRST, people are so busy in their life that they have no time to check what new products are coming in the...
Persuasion is the best form of communication in a free society
by Vibhor Asri | May 23, 2020 | Blogs | 0 Comments
Dear Reader, If you’re living in a free society then you must say thanks to God day and night because freedom is the most precious thing one can have. There are many advantages to living in a free society. For example: You can live anywhere you want. You can wear whatever you want. You can vote for any political party or leader whomever you want....
“Good is the enemy of Great.”
by Vibhor Asri | May 20, 2020 | Blogs | 0 Comments
Dear Reader, Do you feel satisfied when someone says you did a good job? If yes, then you need to go through the story of the rabbit and turtle that you read during your childhood. In that story, the rabbit went to sleep in the mid of race as he was overconfident that turtle was far behind him. He kept on sleeping while turtle won the race. The...
The worst strategy to kill competition
by Vibhor Asri | May 18, 2020 | Blogs | 0 Comments
Generally, when below-average companies start facing competition, their dumb marketers apply a brilliant strategy to increase sales and kill competition. It’s called “Let’s give more discounts.” Aah! Don’t laugh. Of course, it’s not brilliant at all. It’s very common and probably the best way to commit suicide. Ironically, for dumb marketers,...
Overconfidence kills
by Vibhor Asri | May 9, 2020 | Blogs | 0 Comments
Dear Reader, What happens when you don’t listen to your experts? What happens when you ignore warnings from your well-wishers? What happens when your overconfidence doesn’t let you prepare for emerging problems? And what happens when you don’t take lessons from history? Many powerful, developed, prospered countries sensed danger in January but...
A tale of 3 corporate monkeys
by Vibhor Asri | April 30, 2020 | Blogs | 0 Comments
A few weeks back one of my old friends told me how he was victimised and fired due to politics inside his company. He was a senior designer in that company and quite good at his craft. Only the problem was he openly criticized his colleagues (even CEO) if he didn’t find something good. He is a sort of a perfectionist and cannot compromise with...
How to retire at 40 instead of 60?
by Vibhor Asri | April 20, 2020 | Blogs | 0 Comments
Dear Reader, One of the biggest lessons I’ve learned in my life is not to chase money. Instead, let money chase you. Yes, I know it’s very easy to say a dialogue but equally difficult to make it happen. Long time back when I read classic books like Rich Dad Poor Dad and The Richest Man in Babylon, I realized the importance of Passive income. What...
“I just want to beat you in the race”
by Vibhor Asri | April 16, 2020 | Blogs | 0 Comments
Dear Reader, A few weeks back I was having a video chat with one of my old friends. He was making fun of my fear of coronavirus pandemic as I have started taking a lot of Vitamin C in the form of fruits, juices, vegetables, and supplements. He asked me, “Do you think you can defeat the deadly virus by just taking Vitamin C?” Then I told him one...
11 books every entrepreneur should read
by Vibhor Asri | April 6, 2020 | Blogs | 0 Comments
If you’re already an entrepreneur or an aspiring entrepreneur, then here are some books that I think you should read... Sam Walton: Made in America by Sam Walton The E-Myth Revisited by Michael E. Gerber Think and Grow Rich by Napoleon Hill The Laws of Success by Napoleon Hill My Life in Advertising by Claude C. Hopkins Rich Dad Poor Dad by...
Wealth is health
by Vibhor Asri | March 31, 2020 | Blogs | 0 Comments
There is an old proverb “Health is Wealth”. Of course, nobody can deny this fact. Everything you possess in this world is a waste if you’re not healthy enough to enjoy these things. But nowadays to live a healthy lifestyle requires a good amount of money. In fact, you need to make a health budget for you and your family at the start of the year. ...
My Best New Year’s Eve
by Vibhor Asri | March 24, 2020 | Blogs | 0 Comments
On December 28, 2019, my mother got severely sick while she was travelling to another city. She was rushed to the hospital as she stopped breathing in the mid of night. The doctors said if we were late by 10-15 minutes, anything worst could happen. For the next 12 days, my mother was in ICU and we all were there to take care of her. In fact, we...
Why many professionals fail in business?
by Vibhor Asri | March 12, 2020 | Blogs | 0 Comments
I’ve seen many professionals keep making sales calls. They keep collecting business cards from their prospective customers. They keep sending greetings to their customers. They keep adding new contacts in their mobile. They keep sending friend requests on Facebook and LinkedIn. These professionals proudly tell their employers, colleagues, friends...
Why people fail?
by Vibhor Asri | March 12, 2020 | Blogs | 0 Comments
“Life is a race... If you don’t run fast... you will be like a broken egg...” - 3 idiots (Bollywood movie) We’re living in an extremely competitive world. The better wins the race, the weaker loses the race. So, what is the reason why some people keep failing in the job? Why some people perform poorly again and again in spite of their hard work?...
Dhritarashtra
by Vibhor Asri | March 11, 2020 | Blogs | 0 Comments
If you ask me who is the biggest enemy of your business I would say the person whom I call Dhritarashtra. In one of the major epics of ancient India, Mahabharata, there was a king called Dhritarashtra, who was not only blind from his eyes but also blind in the love of his children. Dhritarashtra wanted to make his elder most son the next king...
You Win or Perish
by Vibhor Asri | February 21, 2020 | Blogs | 0 Comments
One of the reasons many businesses fail in the starting years is they give up when they start facing difficulties... For example, Unable to find leads. Unable to find investors for the business. Unable to find the right people. Unable to retain good employees, consultants, coaches. Unable to bring new customers. Unable to retain old customers....
How to spot losers in your surroundings
by Vibhor Asri | January 30, 2020 | Blogs | 0 Comments
For me, losers are those who keep making mistakes and blaming others for their failures. They don’t want to learn and grow. Instead, they are looking for miracles. And if they fail again they have a bunch of excuses. If you find these people still surviving in your company it’s simply because of their sympathy-gaining and boot-licking...
How incompetent business leaders kill competition?
by Vibhor Asri | January 14, 2020 | Blogs | 0 Comments
Once upon a time, a politician was praying continuously until he heard the voice of God. God was happy with his prayers and asked him about his wish. However, God also warned him, "Your opponent politician is my lifelong devotee. So, whatever you want, I will give DOUBLE to your opponent." The politician was in a dilemma. He thought he worshipped...
What skill do you need to get things done as per your wish?
by Vibhor Asri | January 13, 2020 | Blogs | 0 Comments
Thank God we’re living in a free society where nobody can dictate us how we should live. But have you ever thought of how to get things done in a free society? What skill do you need to motivate people to act as per your and their best interest? The answer is Persuasion. Persuasion is the most important skill you can develop. In fact, everyone is...
The story of a super successful insurance salesman
by Vibhor Asri | January 9, 2020 | Blogs | 0 Comments
One of the common causes of failure is the habit of QUITTING when one is overtaken by temporary defeat. In the classic book Think and Grow Rich, a holy book for millionaires, I read an inspirational story of Mr. R.U.Darby who was considered one of the top insurance salesmen of his time. Mr. Darby and his uncle, in search of Gold mine, sold...
Champion of Champions
by Vibhor Asri | December 22, 2019 | Blogs | 0 Comments
Sales is perhaps the oldest profession in the world. Millions of people on this planet are dependent on selling skills to earn their livelihood. No business can survive without sales. Unfortunately, almost 1/3rd of salespeople quit this lucrative career every year. And 50% of companies shut their doors within the first 5 years. This trend will go...
How to earn a Black Belt in Selling
by Vibhor Asri | December 13, 2019 | Blogs | 0 Comments
Learning the Art of Selling is much like practicing Martial Arts. In Martial Arts you need to develop your skills continuously to beat your competitor otherwise he is going to thrash you mercilessly. Similarly, in Selling you need to develop your skills continuously to persuade your prospects and win sales otherwise prospects will persuade you...
How this genius musician died penniless?
by Vibhor Asri | December 10, 2019 | Blogs | 0 Comments
Mozart is considered one of the greatest music composers of all time. His work extended to all styles and types of music. Mozart composed more than 600 works, many of which are acknowledged as pinnacles of music.A Unfortunately, the genius, who wrote the world’s greatest music, died penniless. Do you know what the reason was? It’s because he...
Are you making this deadly mistake in Marketing?
by Vibhor Asri | December 4, 2019 | Blogs | 0 Comments
Do you know, what is the suicidal mistake committed by new entrepreneurs? It is launching products in the market without knowing the pulse of the market. They presume that their products or services will bring some kind of revolution in the world but they ignore the needs and wants of people. They fail to notice the pains, fears, desires, and...
11 books every entrepreneur should read
by Vibhor Asri | November 18, 2019 | Blogs | 0 Comments
If you’re already an entrepreneur or an aspiring entrepreneur, then here are some books that I think you should read... Sam Walton: Made in America by Sam Walton The E-Myth Revisited by Michael E. Gerber Think and Grow Rich by Napoleon Hill The Laws of Success by Napoleon Hill My Life in Advertising by Claude C. Hopkins Rich Dad Poor Dad by...
“The customer is not a moron. She’s your wife.”
by Vibhor Asri | November 11, 2019 | Blogs | 0 Comments
"The customer is not a moron. She’s your wife” is a famous quotation attributed to legendary ad executive, David Ogilvy. Sadly many marketers don't take his advice seriously. They keep making big claims in their advertisements. They are more interested in people liking their ads instead of ACTING on their ads. They keep coming with new products...
“Dude, your company is a sinking ship”
by Vibhor Asri | November 11, 2019 | Blogs | 0 Comments
One day, around 2 years back, I was having lunch with my friend who is a Stock Analyst in a Mumbai based company. As usual, we were talking about politics, cricket, movies, books, and business. My friend told his company was going through a tough period. Their target was to double the sales that year. Instead, they did HALF of the previous year....
Dumb Businesses and Dumber Marketers
by Vibhor Asri | November 7, 2019 | Blogs | 0 Comments
One of the major reasons why so many businesses fail is their marketers are absolutely dumb. Either they don’t promote their business at all or they keep doing blind advertising without measuring results. These dumb marketers keep spending money thinking they are creating a brand. These dumb marketers get satisfied when they see people on...
Tit for Tat
by Vibhor Asri | November 7, 2019 | Blogs | 0 Comments
One of the common questions asked in my workshop is – “What is the most important thing in the entire Marketing process?” And my usual answer is – “Understanding Your Market.” Do you know, what is the suicidal mistake committed by new entrepreneurs? It is launching products in the market without knowing the pulse of the market. They presume that...
Why half of the new businesses fail in the first 5 years?
by Vibhor Asri | October 15, 2019 | Blogs | 0 Comments
When I started my business, the best advice I received was from a bank manager. He told me bluntly "If you want to make your business succeed, the first thing you need is not an office, or furniture or employees. What you need is a customer." Sadly, many entrepreneurs got engaged in activities that make the business look and feel like a real...
Why your customers should say THANKS to you?
by Vibhor Asri | October 15, 2019 | Blogs | 0 Comments
As you have seen, generally salespeople say Thanks to the customer after the transaction. But do you really think that you being a salesman should say thanks to customer for giving an order? Well, I don’t think so. In fact, I think your customer should say Thanks to YOU for selling her a great product. Why? To answer this, first, let me ask you...
Why I love Direct Response so much?
by Vibhor Asri | October 2, 2019 | Blogs | 0 Comments
Legendary Copywriter and Father of Advertising, David Ogilvy used to say that Direct Response is his secret weapon. He used Direct Response to build his agency into one of the most successful in the world. The whole advertising world is divided into two categories: General advertising. Also known as Image or Brand advertising. Direct Response...
How a single letter brought over billion-dollar sales?
by Vibhor Asri | September 13, 2019 | Blogs | 0 Comments
In my sales trainings, I used to discuss some inspirational stories and examples with my participants. For example... How a single letter brought over a Billion dollar sales for a daily newspaper. This letter written by a freelancer was first sent out in 1974 and mailed continuously for over 25 years. How a single Salesman in a small retail...
The supremacy of the Internet
by Vibhor Asri | September 13, 2019 | Blogs | 0 Comments
Do you remember those days when there were only one or two general stores in your entire neighbourhood? So, you were bound to buy from these shops whether you like them or not. Simply because you had no choice. But now things have changed dramatically. With the power of the internet now you can buy from anywhere in the world. You can even buy a...
How to turn a small traditional business into a cashflow machine?
by Vibhor Asri | September 7, 2019 | Blogs | 0 Comments
Have you ever wondered how a small traditional business can be easily transformed into a smart online business? A profitable business that generates continuous cash flow day and night. An ideal business that anyone can start from anywhere with fewer resources... with less manpower... with fewer expenses... and with no time restriction... A smart...
Spider spins a web across the doors of those businesses who don’t advertise
by Vibhor Asri | September 7, 2019 | Blogs | 0 Comments
There’s a famous quote by Mark Twain: “The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!” The business owners should always remember this quote if they want to grow their business. There is a myth in business that if one has great products, excellent customer...
What is common between top negotiators, attorneys, politicians, preachers, and authors?
by Vibhor Asri | August 21, 2019 | Blogs | 0 Comments
Have you ever noticed what is common between top negotiators, attorneys, politicians, preachers, and authors? All of them are excellent communicators. They are wordsmiths. They know what to speak and what not to speak, when to speak and when not to speak, how to speak and how not to speak. And the same is applicable in their writing skills. Not...
Why do people in sales quit?
by Vibhor Asri | August 17, 2019 | Blogs | 0 Comments
Simply because they cannot deal with the rejection that is part and parcel of the business. In the Classic book ‘Think and Grow Rich’, the author Napoleon Hill who had interviewed some of the richest and most successful people like Andrew Carnegie, John D. Rockefeller, Thomas Edison, Henry Ford, described six major fears that manage our life......
Will you ever allow an untrained pilot to fly your airplane?
by Vibhor Asri | August 13, 2019 | Blogs | 0 Comments
Many of us wish to fly an airplane but only licensed pilots can do this. This is because to become a pilot is not an easy job. A trainee needs to go through extensive training. A trainee needs to have N number of flying hours. A trainee needs to clear the flying test. Then only he or she can get a license to fly. But this generally not happens...
How a single letter brought over billion-dollar sales?
by Vibhor Asri | August 12, 2019 | Blogs | 0 Comments
In my sales trainings, I used to discuss some inspirational stories and examples with my participants. For example... How a single letter brought over a Billion dollar sales for a daily newspaper. This letter written by a freelancer was first sent out in 1974 and mailed continuously for over 25 years. How a single Salesman in a small retail...
What drives people to buy
by Vibhor Asri | August 11, 2019 | Blogs | 0 Comments
Being able to sell something is the life and death of any company. No company can survive without Sales. And Selling is all about dealing with people. It involves basic human interaction. After all, we are selling to people and not to machines. Yet, many marketing professionals don’t understand what actually drives people to buy. They don’t...
Why top 20% salespeople make 80% of money and the bottom 80% only make 20% of the money?
by Vibhor Asri | August 10, 2019 | Blogs | 0 Comments
… and the bottom 80% make only 20% of the money?Some questions have kept me curious right from the beginning of my sales career. Why some Salespeople are extremely successful and others are just struggling to meet their ends? What are these super salespeople doing differently from other ordinary salespeople? Is it because of luck or hard work or...
This story has a strong connection with how to persuade your customers
by Vibhor Asri | August 10, 2019 | Blogs | 0 Comments
Let me tell you a fictional story. Once upon a time, there was an ego clash between Sun and Wind. Both of them felt superior and more powerful than each other. One day they decided to demonstrate their power and capabilities in a fair competition. The challenge was to remove the jacket from an old man who was walking on the road. The wind got the...
Read this inspirational story if you want to earn more in sales
by Vibhor Asri | August 9, 2019 | Blogs | 0 Comments
Let me tell you a true story. The story of Joe Girard... the legendary Joe Girard... perhaps, the greatest car salesman in the world... the man who sold 13001 cars and trucks in 15 consecutive years. In 1963, Joe Girard joined Chevrolet dealership as a Salesman. Before joining this car dealership he had never sold any automobile in his entire...
Are you a desperate salesman?
by Vibhor Asri | August 8, 2019 | Blogs | 0 Comments
Tell me honestly did you want to become a salesman since your childhood? Did your parents want you to become a Salesman one day? I’m sure the answer is No. Am I right? Have you ever thought why the Sales profession has earned such a bad reputation despite being one of the highest paying jobs in the world? It’s because people had bad experiences...
Don’t work like a Columbus, pal
by Vibhor Asri | August 8, 2019 | Blogs | 0 Comments
Many salespeople work like Columbus. They just want sales without knowing how to sell. They don’t know who is the right prospect? They don’t know where is the right prospect? They don’t know how to attract the right prospect? They don’t know what to say when talking or writing to the right prospect? They don’t know when and how to close the sale?...
Why Persuasion is so much important in life?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
Imagine you put a gun on your husband’s head and tell him to take you and kids to Europe on a long vacation. Or carry a stick to your office and warn your employees to do the quality work otherwise be ready to face the punishment. Thank God! This is not possible in a free society. Of course, these are extreme instances but the point is people...
Have you ever checked how much effective communicator you are?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
It’s very easy. It can be done by simply quantifying your results. For example: How many approvals do you get to your requests? How many agreements do you get to your suggestions? How many inquiries do you get to your advertisements? How many closes do you get to your proposals? Start by today. Quantify your results. Quantify your team results....
Why creating Standards for yourself is so important?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
Have you ever noticed that when you were a kid, you used to have BIG dreams? But as you grow older your big dreams got diminished somewhere in your mind and you labelled them impractical. Right? It’s because you learned to play safe. But there are some people who in spite of all problems still believe in following their dreams. And these few...
Spider spins a web across the doors of those businesses who don’t advertise
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
There’s a famous quote by Mark Twain: “The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!” The business owners should always remember this quote if they want to grow their business. There is a myth in business that if one has great products, excellent customer...
Incompetency is injurious to wealth
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
One of my favourite topics of discussion is incompetency. My close associates know how much I hate incompetence. In fact, a few years back I developed my own funda of the entire process of Incompetent system. Incompetency leads to Insecurity. Insecurity leads to Politics. And Politics leads to Incompetent system. Let me explain this whole process...
Why are people involved in a daily rat race in spite of big dreams?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
For an average man this is how a day starts: Waking up at sharp 6am, even if he hates waking up early. Getting ready for office, even if he hates competing with others for the bathroom. Leaving for office at sharp 8am, even if he hates eating his food fast. Spending 1 hour on the road to reach the office at sharp 9am, even if he hates his city...
You can ONLY eat what you kill
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
There’s an old saying in hunting: You can ONLY eat what you kill. This applies to the profession of selling also. You can ONLY earn what you sell. This is one of the reasons why I love selling. You can directly see the results of your performance. In fact, Sales is perhaps the only department which brings money to the company. Rest of the...
If you want to become Rich this is perhaps the most important
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
According to the dictionary, the person who has a great deal of money or assets is called Rich. But exactly how much money is required by someone to call him a Rich? Lakhs? Crores? Well, it all depends on one’s financial blueprint how much money he wants in life to consider himself a rich guy. But for me, Rich means having sufficient money to buy...
What does an ideal retirement mean to you?
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
Many people dream of an ideal retirement. Some want to travel the world. Some want to write a book. Some want to live peacefully with their children and grandchildren. But nobody wants to retire poor. If one doesn’t have enough money for retirement, he or she might miss the enjoyment. Have you ever calculated how much money you need for your...
Who is the No.1 enemy of a salesman?
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
When I was selling softwares at the beginning of my sales career, I attended one sales training. The trainer asked the participants “Who do you think is your biggest enemy?” For a few seconds, there was a deep silence in the entire class. And then answers started coming one by one. One participant said: “High price.” The second participant said:...
This story has a strong connection with how to persuade your customers
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
Let me tell you a fictional story. Once upon a time, there was an ego clash between Sun and Wind. Both of them felt superior and more powerful than each other. One day they decided to demonstrate their power and capabilities in a fair competition. The challenge was to remove the jacket from an old man who was walking on the road. The wind got the...
You don’t need a world-class MBA to become a good salesman
by Vibhor Asri | August 2, 2019 | Blogs | 0 Comments
I’ve seen many people join sales because they don’t have big impressive qualifications. Of course, you don’t need any world-class MBA to become a good salesman. However, if you’re selling any technical product or service, knowledge of that area is a must for you. That’s why many tech guys easily move into sales. Because they know the strengths...
Why Persuasion is so much important in Marketing & Sales?
by Vibhor Asri | July 25, 2019 | Blogs | 0 Comments
Because you’re dealing with humans while selling your products. Persuasion is all about human behaviour. You need to understand the psychology of your customers. You need to know who is your ideal customer. Who is buying your product? Who is not buying your product? And why he is not buying your product? No doubt in the business, the most...