Dear Reader,
I’ve seen many business owners, self-employed professionals, entrepreneurs, and even some salespeople who don’t enjoy negotiating with customers.
The reasons could be many. For example:
Negotiation… persuasion… influence… closing sales – all these subjects are not taught in schools and colleges. So they haven’t learned how to deal with people, especially ruthless negotiators.
Most entrepreneurs and self-employed professionals have no sales & marketing background.
Some want to avoid emotionally heated arguments.
Some are afraid of falling into the trap of expert negotiators.
And that’s why they easily give up even before the negotiation begins.
One of the most important points to remember in the negotiation is it’s all about who controls the persuasion process right from the beginning.
As I always say… either you convince and persuade your customer to buy from you OR your customer convinces you that he can’t buy from you right now.
In any case, one person is always influencing the other person.
I have seen how sometimes buyers try to exploit sellers during the negotiation process and sellers have no clue what to do in such situations.
For example,
Sellers don’t know what to do when their customers don’t respect sellers’ time in business meetings.
Sellers don’t know what to do when their prospects, who are also their friends, are either not giving sellers any business or taking advantage of their friendship during a negotiation?
During the negotiation with customers, if sellers notice that their customers are still unsure, confused, and trying to distance themselves from sellers for whatever reason then what to do?
What things not to do that could kill sellers’ negotiation power while dealing with customers.
What to do if sellers don’t use the principles of influence and persuasion properly, that could make their prospects confused and even paralyzed to make a decision.
To close highly profitable deals, it’s very important to keep control of the negotiation right from the beginning. It will give you the power of being non-negotiable… means not compromising your terms.
In my upcoming workshop ‘Mastering Persuasion in Sales & Business‘, I’ll share some very powerful influence and persuasion techniques that help customers buy on the seller’s terms and conditions without even raising a single objection.
It’s a dream sale for every company and salesperson.
This is the kind of negotiation you should aim for while closing every deal. And for this, you need to have control over the persuasion process right from the beginning.
However, if the other person tries to control the negotiation later, then again you need to apply more techniques to gain back your control.
For example, in this workshop, I’ll discuss in detail a super-effective lethal technique which is basically a powerful mind game to be played with people who take you too much for granted… who don’t respect you… who don’t appreciate you… who want to dominate you…
Like this one, there are many other powerful techniques of Influence and Persuasion that I’ll discuss in my upcoming workshop ‘Mastering Persuasion in Sales & Business‘ on 24th June 2023 (Saturday).
Understanding the customer’s mind is crucial in the sales process for several compelling reasons:
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