Dear Reader,
In the August issue of my newsletter “Persuade and Grow Rich,” I have talked about great advertising men who turned small businesses into huge empires just because of their knowledge of human behaviour.
The question is from where they acquired this specialized knowledge?
No, they didn’t learn it in colleges that provide fancy degrees in advertising and marketing.
They learn about what motivates people to act by selling face-to-face.
Yes, they were door-to-door salesmen before they started selling to masses through persuasive advertisements.
They apply the principle of salesmanship into their advertising.
They revolutionized the advertising industry by proving Advertising is a multiplied salesmanship. They argued that an advertisement should be judged based on results only. Doing anything blindly is madness.
What they preached decades back becomes much more applicable in the era of internet marketing.
Whether you’re marketing through social media or email or Google, every single ad can be measured to check its effectiveness.
Effectiveness doesn’t mean how many people see your ad.
Effectiveness doesn’t mean how many people like your ad.
Effectiveness doesn’t mean how many people remember your ad.
Effectiveness means how many people buy because of your ad.
Now no advertising or digital marketing agency can fool you by saying, “Our job is to create awareness. Getting sales is your job.”
Every ad should be made accountable. Their success should be decided based on merit.
And it should not be limited to internet marketing.
Even ads on TV, radio, newspapers, and magazines should be held accountable on the basis of results.
If you’re wondering how to check the effectiveness of ads in conventional media, it’s very easy.
Just add Call To Action in every ad and check the response.
The good news is whether it’s internet or conventional media, advertising has become the game of numbers.
And numbers never lie.
Click here to subscribe to my monthly newsletter, Persuade and Grow Rich.
Best,
Vibhor Asri
Publisher and Editor
Persuade and Grow Rich
(a premium business and wealth newsletter)
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by Vibhor Asri | September 16, 2020 | Blogs | 0 Comments
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by Vibhor Asri | April 6, 2020 | Blogs | 0 Comments
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by Vibhor Asri | March 24, 2020 | Blogs | 0 Comments
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by Vibhor Asri | March 12, 2020 | Blogs | 0 Comments
I’ve seen many professionals keep making sales calls. They keep collecting business cards from their prospective customers. They keep sending greetings to their customers. They keep adding new contacts in their mobile. They keep sending friend requests on Facebook and...
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Dhritarashtra
by Vibhor Asri | March 11, 2020 | Blogs | 0 Comments
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by Vibhor Asri | February 21, 2020 | Blogs | 0 Comments
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by Vibhor Asri | January 30, 2020 | Blogs | 0 Comments
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by Vibhor Asri | January 14, 2020 | Blogs | 0 Comments
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by Vibhor Asri | January 9, 2020 | Blogs | 0 Comments
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by Vibhor Asri | December 22, 2019 | Blogs | 0 Comments
Sales is perhaps the oldest profession in the world. Millions of people on this planet are dependent on selling skills to earn their livelihood. No business can survive without sales. Unfortunately, almost 1/3rd of salespeople quit this lucrative career every year....
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by Vibhor Asri | December 13, 2019 | Blogs | 0 Comments
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by Vibhor Asri | December 10, 2019 | Blogs | 0 Comments
Mozart is considered one of the greatest music composers of all time. His work extended to all styles and types of music. Mozart composed more than 600 works, many of which are acknowledged as pinnacles of music.A Unfortunately, the genius, who wrote the world’s...
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by Vibhor Asri | December 4, 2019 | Blogs | 0 Comments
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by Vibhor Asri | November 18, 2019 | Blogs | 0 Comments
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“The customer is not a moron. She’s your wife.”
by Vibhor Asri | November 11, 2019 | Blogs | 0 Comments
"The customer is not a moron. She’s your wife” is a famous quotation attributed to legendary ad executive, David Ogilvy. Sadly many marketers don't take his advice seriously. They keep making big claims in their advertisements. They are more interested in people...
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by Vibhor Asri | November 11, 2019 | Blogs | 0 Comments
One day, around 2 years back, I was having lunch with my friend who is a Stock Analyst in a Mumbai based company. As usual, we were talking about politics, cricket, movies, books, and business. My friend told his company was going through a tough period. Their target...
Dumb Businesses and Dumber Marketers
by Vibhor Asri | November 7, 2019 | Blogs | 0 Comments
One of the major reasons why so many businesses fail is their marketers are absolutely dumb. Either they don’t promote their business at all or they keep doing blind advertising without measuring results. These dumb marketers keep spending money thinking they are...
Tit for Tat
by Vibhor Asri | November 7, 2019 | Blogs | 0 Comments
One of the common questions asked in my workshop is – “What is the most important thing in the entire Marketing process?” And my usual answer is – “Understanding Your Market.” Do you know, what is the suicidal mistake committed by new entrepreneurs? It is launching...
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by Vibhor Asri | October 15, 2019 | Blogs | 0 Comments
When I started my business, the best advice I received was from a bank manager. He told me bluntly "If you want to make your business succeed, the first thing you need is not an office, or furniture or employees. What you need is a customer." Sadly, many entrepreneurs...
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by Vibhor Asri | October 15, 2019 | Blogs | 0 Comments
As you have seen, generally salespeople say Thanks to the customer after the transaction. But do you really think that you being a salesman should say thanks to customer for giving an order? Well, I don’t think so. In fact, I think your customer should say Thanks to...
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by Vibhor Asri | October 2, 2019 | Blogs | 0 Comments
Legendary Copywriter and Father of Advertising, David Ogilvy used to say that Direct Response is his secret weapon. He used Direct Response to build his agency into one of the most successful in the world. The whole advertising world is divided into two categories:...
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by Vibhor Asri | September 13, 2019 | Blogs | 0 Comments
In my sales trainings, I used to discuss some inspirational stories and examples with my participants. For example... How a single letter brought over a Billion dollar sales for a daily newspaper. This letter written by a freelancer was first sent out in 1974 and...
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by Vibhor Asri | September 13, 2019 | Blogs | 0 Comments
Do you remember those days when there were only one or two general stores in your entire neighbourhood? So, you were bound to buy from these shops whether you like them or not. Simply because you had no choice. But now things have changed dramatically. With the power...
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by Vibhor Asri | September 7, 2019 | Blogs | 0 Comments
Have you ever wondered how a small traditional business can be easily transformed into a smart online business? A profitable business that generates continuous cash flow day and night. An ideal business that anyone can start from anywhere with fewer resources... with...
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by Vibhor Asri | September 7, 2019 | Blogs | 0 Comments
There’s a famous quote by Mark Twain: “The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!” The business owners should always remember this quote if they want to grow their business. There is...
What is common between top negotiators, attorneys, politicians, preachers, and authors?
by Vibhor Asri | August 21, 2019 | Blogs | 0 Comments
Have you ever noticed what is common between top negotiators, attorneys, politicians, preachers, and authors? All of them are excellent communicators. They are wordsmiths. They know what to speak and what not to speak, when to speak and when not to speak, how to...
Why do people in sales quit?
by Vibhor Asri | August 17, 2019 | Blogs | 0 Comments
Simply because they cannot deal with the rejection that is part and parcel of the business. In the Classic book ‘Think and Grow Rich’, the author Napoleon Hill who had interviewed some of the richest and most successful people like Andrew Carnegie, John D....
Will you ever allow an untrained pilot to fly your airplane?
by Vibhor Asri | August 13, 2019 | Blogs | 0 Comments
Many of us wish to fly an airplane but only licensed pilots can do this. This is because to become a pilot is not an easy job. A trainee needs to go through extensive training. A trainee needs to have N number of flying hours. A trainee needs to clear the flying test....
How a single letter brought over billion-dollar sales?
by Vibhor Asri | August 12, 2019 | Blogs | 0 Comments
In my sales trainings, I used to discuss some inspirational stories and examples with my participants. For example... How a single letter brought over a Billion dollar sales for a daily newspaper. This letter written by a freelancer was first sent out in 1974 and...
What drives people to buy
by Vibhor Asri | August 11, 2019 | Blogs | 0 Comments
Being able to sell something is the life and death of any company. No company can survive without Sales. And Selling is all about dealing with people. It involves basic human interaction. After all, we are selling to people and not to machines. Yet, many marketing...
Why top 20% salespeople make 80% of money and the bottom 80% only make 20% of the money?
by Vibhor Asri | August 10, 2019 | Blogs | 0 Comments
… and the bottom 80% make only 20% of the money?Some questions have kept me curious right from the beginning of my sales career. Why some Salespeople are extremely successful and others are just struggling to meet their ends? What are these super salespeople doing...
This story has a strong connection with how to persuade your customers
by Vibhor Asri | August 10, 2019 | Blogs | 0 Comments
Let me tell you a fictional story. Once upon a time, there was an ego clash between Sun and Wind. Both of them felt superior and more powerful than each other. One day they decided to demonstrate their power and capabilities in a fair competition. The challenge was to...
Read this inspirational story if you want to earn more in sales
by Vibhor Asri | August 9, 2019 | Blogs | 0 Comments
Let me tell you a true story. The story of Joe Girard... the legendary Joe Girard... perhaps, the greatest car salesman in the world... the man who sold 13001 cars and trucks in 15 consecutive years. In 1963, Joe Girard joined Chevrolet dealership as a Salesman....
Are you a desperate salesman?
by Vibhor Asri | August 8, 2019 | Blogs | 0 Comments
Tell me honestly did you want to become a salesman since your childhood? Did your parents want you to become a Salesman one day? I’m sure the answer is No. Am I right? Have you ever thought why the Sales profession has earned such a bad reputation despite being one of...
Don’t work like a Columbus, pal
by Vibhor Asri | August 8, 2019 | Blogs | 0 Comments
Many salespeople work like Columbus. They just want sales without knowing how to sell. They don’t know who is the right prospect? They don’t know where is the right prospect? They don’t know how to attract the right prospect? They don’t know what to say when talking...
Why Persuasion is so much important in life?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
Imagine you put a gun on your husband’s head and tell him to take you and kids to Europe on a long vacation. Or carry a stick to your office and warn your employees to do the quality work otherwise be ready to face the punishment. Thank God! This is not possible in a...
Have you ever checked how much effective communicator you are?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
It’s very easy. It can be done by simply quantifying your results. For example: How many approvals do you get to your requests? How many agreements do you get to your suggestions? How many inquiries do you get to your advertisements? How many closes do you get to your...
Why creating Standards for yourself is so important?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
Have you ever noticed that when you were a kid, you used to have BIG dreams? But as you grow older your big dreams got diminished somewhere in your mind and you labelled them impractical. Right? It’s because you learned to play safe. But there are some people who in...
Spider spins a web across the doors of those businesses who don’t advertise
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
There’s a famous quote by Mark Twain: “The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!” The business owners should always remember this quote if they want to grow their business. There is...
Incompetency is injurious to wealth
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
One of my favourite topics of discussion is incompetency. My close associates know how much I hate incompetence. In fact, a few years back I developed my own funda of the entire process of Incompetent system. Incompetency leads to Insecurity. Insecurity leads to...
Why are people involved in a daily rat race in spite of big dreams?
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
For an average man this is how a day starts: Waking up at sharp 6am, even if he hates waking up early. Getting ready for office, even if he hates competing with others for the bathroom. Leaving for office at sharp 8am, even if he hates eating his food fast. Spending 1...
You can ONLY eat what you kill
by Vibhor Asri | August 4, 2019 | Blogs | 0 Comments
There’s an old saying in hunting: You can ONLY eat what you kill. This applies to the profession of selling also. You can ONLY earn what you sell. This is one of the reasons why I love selling. You can directly see the results of your performance. In fact, Sales is...
If you want to become Rich this is perhaps the most important
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
According to the dictionary, the person who has a great deal of money or assets is called Rich. But exactly how much money is required by someone to call him a Rich? Lakhs? Crores? Well, it all depends on one’s financial blueprint how much money he wants in life to...
What does an ideal retirement mean to you?
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
Many people dream of an ideal retirement. Some want to travel the world. Some want to write a book. Some want to live peacefully with their children and grandchildren. But nobody wants to retire poor. If one doesn’t have enough money for retirement, he or she might...
Who is the No.1 enemy of a salesman?
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
When I was selling softwares at the beginning of my sales career, I attended one sales training. The trainer asked the participants “Who do you think is your biggest enemy?” For a few seconds, there was a deep silence in the entire class. And then answers started...
This story has a strong connection with how to persuade your customers
by Vibhor Asri | August 3, 2019 | Blogs | 0 Comments
Let me tell you a fictional story. Once upon a time, there was an ego clash between Sun and Wind. Both of them felt superior and more powerful than each other. One day they decided to demonstrate their power and capabilities in a fair competition. The challenge was to...
You don’t need a world-class MBA to become a good salesman
by Vibhor Asri | August 2, 2019 | Blogs | 0 Comments
I’ve seen many people join sales because they don’t have big impressive qualifications. Of course, you don’t need any world-class MBA to become a good salesman. However, if you’re selling any technical product or service, knowledge of that area is a must for you....
Why Persuasion is so much important in Marketing & Sales?
by Vibhor Asri | July 25, 2019 | Blogs | 0 Comments
Because you’re dealing with humans while selling your products. Persuasion is all about human behaviour. You need to understand the psychology of your customers. You need to know who is your ideal customer. Who is buying your product? Who is not buying your product?...
